Boost Sales with a Trailer Wrap
If you have a trailer that’s seen better days or if you’re starting a business and need some company advertisement on the side of your trailer, there’s another option besides paint or magnetic decals. For less than a new paint job, you can cover your trailer in a vinyl wrap, which will not only make it look nicer but also protect it from the elements. If you have a business, you can even print graphics or logos on the vinyl.
A vehicle wrap is one of the most effective form of advertising currently available on the market. Here are some statistics from the Outdoor Advertising Association of America (OAAA):
- A single car wrap can get between 30,000 and 70,000 views per day
- They have the lowest cost-per-impression rate compared to any other form of media advertising, making them accessible to medium and small businesses.
- Vehicle wrap marketing reaches close to 85% of people of all income levels
- 30% of outdoor ad viewers say they base their buying decisions on ads they see
- Vehicle wraps can increase brand recognition up to 15% more than other types of advertising
A full vinyl wrap covers all the surface on a trailer. This prevents stone chip, general wear and tear, scratches and weathering unlike paint which chips away. For example, if you live in an area with a lot of loose gravel on the roads, your paint will chip and scratch very easily. Having your cargo trailer wrapped would help to prevent damage to the actual paintwork with cheap and easy to replace vinyl
Once a wrap is on it is fully and easily removable. Therefore, the value of the trailer isn't lowered when you go to re-sell it. Having a respray de-values the overall price of the trailer. It is also prohibitively expensive for a full respray. Having the perfect color, pattern and finish for a fraction of the cost is one major benefit of wrapping.
The vinyl does not fade in the sun unlike paint. This means if you damage a panel you can just replace that one panel rather than the cost of a full side if it was painted due to color match reasons.
Vinyl stays a lot cleaner due to the oils and waxing in the surface of the material making life easier to look good. You will find yourself washing less and admiring more!
For businesses, wrapping is a great way to advertise cheaply and extremely effectively. A full wrap for a car produced on high quality film could start from $1500 and should last 3-5 years and maybe longer! It isn't hard to realize the potential for great ad coverage at extremely affordable prices.
Vinyl Cut Outs
If your budget does not allow for a full wrap, vinyl cut outs are the same material and consistency as a full wrap but they offer much less real estate coverage. They are great for phone numbers, website addresses, or business name and logos. If you are looking to display your business info but don't want a full coverage then a vinyl cut out would be a great option. Not to mention the pricing would be a fraction of a full wrap. The one thing to be concerned with on a vinyl cut out is the installation. Whoever installs the cut outs need to have a good system for placing the letters on straight. There's nothing worse than a phone number or business name that is crooked on the side of your trailer.
If you want to go first class and have the time and money, then painting your trailer could be a good option for you. Painting a trailer with custom graphics can be expensive and time consuming. When considering this option be certain you get examples of previous work from the company that is painting your trailer. When painting your graphics, the trailer is the blank canvas and the painter is the artist. Ask about paints that resist fading, etc. Also, if you really like the flat look of paint but don't want to cover the full trailer, you could check into stencils. This is kind of like the vinyl cut out option but with paint. Stencils are good for business names, logos, phone numbers, addresses, etc. They use negative space to allow you to paint your info on the trailer. Like vinyl wraps and cut-outs you want to make sure there is a good system in place for a clean and straight paint job.
Experts You Can Trust
The experts at USA Trailer Sales carry a huge selection of hitches, trailers and accessories. We are always here to help you negotiate the many options and possible customizations available when buying your trailer. Please contact us with any questions you may have or stop by one of our six Michigan locations to speak with a local trailer expert today.